Overview
Victoria Principal has become synonymous with the line of skincare formulas that bear her name. She continues to appear in infomercials that market her system for reducing the signs of aging. The brand, known as Reclaim, has garnered a small following among consumers who notice improvements in their skin after using the three-step system for a few weeks. The second step in the Principal Secret Reclaim system is the EyeMazing Eye Serum, which is intended to target fine lines and wrinkles, under-eye puffiness and dark circles.

Featured Ingredients
Principal Secret claims that its Reclaim EyeMazing Eye Serum contains the highest concentration of Argireline, the amino acid signaling compound that relaxes facial muscles and helps reduce fine lines and wrinkles. Upon further analysis, we found that - while the Principal Secret eye formula contains a 10% concentration of this ingredient - plenty of other products also contain this concentration, so the company’s claim that it offers the highest concentration may be inaccurate. Moreover, while Argireline does show some modest effects on aging, our research team has found that this ingredient is not enough on its own to counteract the many signs of aging that can occur in the eye area. Unfortunately, the company claims that Argireline can also reduce puffiness and dark circles, which also does not seem to be accurate. Since the formula does not contain other ingredients that can boost circulation or lighten the skin - or if it does, we are not aware of it because the company does not post this information for the public - we wonder whether it will produce the complete effects as promised.

Web Site Description
The Principal Secret web site is a well-designed site by anyone’s standards. The pages are cohesive and clearly explain how a consumer is expected to use the three-part system to battle the signs of aging. There is a compelling message from Victoria Principal herself, which describes why she is so passionate about aging skin. Customer testimonials are posted online, and in an interesting spin on the typical web site, some of these testimonials are posted as live video, which helps contribute to their credibility. Unfortunately, the Principal Secret EyeMazing Eye Serum cannot be purchased separately, but rather must be purchased as part of the complete system. The system is not offered as a free trial option.

Positives
- Formula does contain a high concentration of Argireline
- Web site contains engaging video testimonials

Negatives
- Company inaccurately claims that it contains the highest concentration of Argireline
- It is not clear whether the formula contains specific ingredients for puffiness or dark circles
- No free trial of the product is offered

Conclusion
We do not doubt that Victoria Principal has put forth the effort to endorse a product that actually does help reduce the signs of aging on the skin. What we do doubt, however, is the specific powers of its EyeMazing Eye Serum to do more than just reduce lines and wrinkles. At this time, we cannot conclude that this formula will address puffiness or dark circles, so many consumers may have to buy additional formulas to experience these benefits as well.