Overview
Ahava is an international company that is dedicated to harvesting the natural wonder and mystery of the Dead Sea and its abundant natural resources. The waters of the Dead Sea, for example, are rich in many kinds of minerals and other nutrients that can produce healthful results in the human body, especially the skin. Ahava as a company is also extremely dedicated to environmental protection and replenishing the areas surrounding the Dead Sea, so that all have the opportunity to make use of its gifts for centuries to come. Ahava offers a full line of skincare formulas, including a formula for the eye area called Continual Eye Treat.

Featured Ingredients
Continual Eye Treat is intended as a general aging product. Therefore, it was a little unclear which specific effects the formula may produce for the eye area. While other products specifically state that they are mean to reduce wrinkles, diminish eye puffiness or decrease dark circles - or a combination of all three - Ahava merely states that Continual Eye Treat will help to make the entire eye area look younger, due to the infusion of moisture and lift that its ingredients provide. Perhaps the company is taking great effort to make sure that it does not make claims it cannot back up - which is laudable - but many consumers want to know if a formula will be able to address the three common problems that can affect the eye area.

Regardless of the general nature of the product’s claims, the Ahava Continual Eye Treat does contain a sensible and intriguing blend of ingredients. Of course, like all Ahava products, it contains a high concentration of water derived from the Dead Sea, along with a rich amount of minerals that come from those waters. In addition, it contains unique botanical ingredients, such as Centella Asiatica, Butcherbroom extract, Calendula Extract, Aloe Vera, Fenugreek and Algae Extract. These ingredients have been used for centuries to promote healthy circulation and wound healing, which suggests that the Ahava Continual Eye Treat will likely produce a positive effect on reducing dark circles and puffiness, even if the company does not state that fact.

Web Site Description
The Ahava web site is extremely well constructed and informative. Plenty of details about the company’s origin and dedication to the environment are given, and we found the overall approach of the web site to be quite refreshing. In contrast to other web sites in this industry, Ahava tones down its marketing messaging and instead creates a tone that is intended to soothe and put any potential customer at ease. Customer testimonials for the eye formula are provided, but are done so in a tasteful manner. While the web site does lack some information, such as clinical research about the ingredients in its products - or survey data on how the formulas have actually performed among its customers - we’re prepared to give Ahava the benefit of the doubt because the company does seem to have good intentions.

Positives
- A unique and fresh approach to skincare products
- Company is committed to protecting and preserving the environment
- Continual Eye Treat does seem to have a fairly comprehensive blend of useful ingredients

Negatives
- Web site does lack some clinical evidence for its ingredients and finished formulas
- It could be useful to have a free trial for the products offered

Conclusion
Overall, we feel fairly confident recommending products from a company like Ahava. Their approach is refreshing and we get the idea that the company is in the skincare business for more than just money. That being said, we will have to hesitate on giving it our full recommendation until the company posts for clinical research on its ingredients and results.