Overview
Freeze 24/7 has attained a highly visible presence on T.V. and the Internet, thanks to the company’s compelling and aggressive marketing campaigns, including its infomercials and advertisements that tout the benefits of its Age-Less Skincare system. One of the formulas in this system is the Freeze 24/7 Anti-Aging Eye Serum, which is used to diminish the appearance of fine lines and wrinkles, reduce under-eye puffiness and decrease dark circles.

Featured Ingredients
All Freeze 24/7 formulas make use of the company’s unique GABA technology. GABA is a naturally occurring neurotransmitter that helps facilitate several brain functions, including promoting a feeling of relaxation. Studies have found that GABA may have similar effects on the skin, which makes it a potential alternative to Botox by relaxing the facial muscle contractions that can cause wrinkles. According to Freeze 24/7, delivering GABA to the skin has been nearly impossible, until now. The company apparently has developed a technology to carry GABA deep into the skin so that it can perform its anti-aging benefits. While we have yet to see the actual science confirming this effect, we remain open to the possibility that this could occur.

The Freeze 24/7 Anti-Aging Eye Serum adds to the company’s GABA technology by including other ingredients to reduce puffiness and dark circles. Unfortunately, the company does not describe these ingredients in detail or present research on their effectiveness. The team at EyeWrinkleReviews.com found this information after obtaining a full listing of the ingredients. Apparently, the Anti-Aging Eye Serum accomplishes these other goals by including various botanical extracts, including Green Tea extract, Honeysuckle extract, Aloe Vera and Lupinus Albus Seed extract. While we are aware that these ingredients can soothe and protect the skin in various ways, we feel disappointed that Freeze 24/7 does not describe each of these compounds or share research on their effects.

Web Site Description
The Freeze 24/7 contains plenty of information about the products contained within its Age-Less Skincare system. The company does post a complete list of the ingredients in its formulas, which is helpful. Written and video testimonials are included, which help communicate how well the formula has worked in actual customers. Currently, Freeze 24/7 is making a special offer, whereby a customer can try the entire system for $9.99 for a few weeks, after which they can keep the system for two installments of $39.

Positives
- Company seems to have developed a unique method of delivering GABA to the skin
- A full listing of ingredients is posted on the web site

Negatives
- Freeze 24/7 does not describe how the other ingredients in the formula address puffiness or dark circles
- Clinical research on the web site deals only with the GABA technology
- While the special offer is a substantial discount, it is not a free trial

Conclusion
As of this writing, we remain lukewarm on the Freeze 24/7 Anti-Aging Eye Serum. While we do feel that most consumers will experience some skin benefits due to the company’s unique GABA technology, we are not yet convinced that the other ingredients in the formula will successfully address puffiness or dark circles.