Overview
Athena 7 Minute Lift has gained some attention recently because it was featured on Good Morning America and several popular magazines. Many people have become intrigued by this formula, since it offers a unique approach to skin aging. Not only do the makers of Athena 7 Minute Lift claim that this formula can help reduce wrinkles and the appearance of other signs of aging on the entire facial area, but it is also touted as a product to specifically target crow’s feet and problems near the eye. In our experience, it is very difficult, if not impossible, to design a product for general facial aging as well as one that works on the eye area, since the skin near the eye is very delicate and thus has its own specific needs. But we decided to keep an open mind while reviewing Athena 7 Minute Lift.

Featured Ingredients
Athena 7 Minute Lift is unique among skincare products, in that all of its ingredients are organic botanical compounds. While we are not aware of extensive clinical studies conducted on these ingredients, that doesn’t mean that they don’t have positive effects for the skin. In fact, Athena 7 Minute Lift contains 13 specific botanical extracts, some of which have a long history in traditional cultures for promoting healthy skin. For example, avocado oil has long been known as an emollient that helps hold moisture into the skin to keep it soft and supple. In addition, it is well known that lemon peel oil and orange peel oil are rich in vitamin C, which is a powerful nutrient that can help protect the skin against the aging effects of sun and the environment.

However, since this web site is specifically concerned with aging skin near the eyes, and since Athena 7 Minute Lift claims that its formula can help those concerns as well, we were underwhelmed to find that none of the listed ingredients seem to have specific benefits for dark circles or other eye concerns. Chamomile, because it is a calming extract, may have a beneficial effect on under-eye puffiness, but the research for this ingredient is not as impressive as Actiflow and other known compounds. 

Web Site Description
The web site for Athena 7 Minute Lift seems to spend a lot of time and space touting its appearance on national talk shows, and less effort describing any, if any exists, research on the clinical effects of the formula. Although the descriptions of the botanical ingredients are clear, they do not specifically describe how they affect aging skin. As mentioned, the claim that this formula also addresses eye-area concerns seems flimsy, at best. In addition, since the product is quite expensive (over $89 a bottle), we were disappointed that the company did not offer the formula as a free trial.

Positives
- Botanical ingredients do have some traditional basis for helping skin

 Negatives
- None of the ingredients seem to have any back up for claims on eye aging

- Clinical studies conducted on full face, not eye area

- No free trial is offered

Conclusion
While we do not doubt that Athena 7 Minute Lift could have benefits for the entire face as a whole, we do not think that the company has established any basis for believing that it also could promote anti-aging in the eye area. While this formula may make a good general skin health formula, we would look elsewhere for addressing dark circles, crow’s feet and other types of aging skin.