Overview
Aloette Cosmetics, according to the company’s web site, is currently ranked as one of the top 250 small businesses in the U.S., based on its rapid success as an alternative to Avon and other similar companies. Although Aloette offers a full line of cosmetics and skincare products for purchase directly from its web site, much of the distribution of the products seems to be focused on independent consultants, much like Avon or Amway. Even thought the Aloette business model is slightly different than these other entities, we felt it was worth noting. Aloette currently offers an eye treatment formula known as Advanced Eye Recovery Pro Eye Cream with DermaBind.

Featured Ingredients
Aloette’s Advanced Eye Cream is meant to be used on crow’s feet, under-eye puffiness and dark circles. The product’s main active ingredient is the company’s unique DermaBind combination of peptides. As you may know, peptides are signaling molecules that help to relax the facial muscles or stimulate the production of collagen and other key skin components. Aloette claims that DermaBind helps to “bundle” collagen, which we supposed would help keep collagen from breaking down and causing wrinkles. Unfortunately, we could not find any research information supporting this claim.

Aloette’s Advanced Eye Cream contains many other peptides as well, which are intended to reduce puffiness and dark circles. These peptides are derived purified soy, rice and yeast concentrates, which is an original approach that we have not seen too often. These specific peptides are meant to promote circulation and reduce swelling, both of which can aggravate puffiness and dark circles. However, we are not sure about the exact effects, and Aloette does not provide any clinical research to substantiate the effect of these peptides. Perhaps it is keeping this information secret to avoid copying by competitors, but for our purposes we were unable to determine whether the formula does in fact perform these benefits. 

Aloette contains dozens of other ingredients, ranging from glycoproteins derived from sea life in the Antarctic to botanicals such as Aloe Vera, Green tea and Willowherb, which are supposed to provide enhance protection and moisturization. However, beyond listing these ingredients, the company does not offer any more specifics about how these effects are attained.

Web Site Description
The Aloette web site contains plenty of information about the company and how a potential consultant can start his or her own business with Aloette products. As mentioned before, the company offers a wide range of products for the skin, and the potential effects are described in moderate detail. However, the web site does little more than explain the benefits and list the ingredients. There is no clinical data supporting the formulas’ effects, even though the company does include a full ingredient list, which we appreciate. Moreover, the web site does not post any customer testimonials, so it is difficult to determine how real people are using these products.

Positives
- Includes complete listing of ingredients in the formula

- Its consultant business model may seem more sound than competitors

 Negatives
- Does not substantiate anti-aging claims

- Unclear how peptides are supposed to reduce dark circles

- No customer testimonials are included; No free trial is offered

Conclusion
We are impressed that Aloette continues to build upon its financial success, and we feel that those willing to go through the trouble of setting up their own independent cosmetic business should seriously consider becoming a distributor for Aloette. Unfortunately, our impression of the Advanced Eye Cream is less enthusiastic, mainly because we cannot verify whether the formula’s claims are accurate.