Overview
Victoria Principal has become synonymous with the line of skincare formulas that bear her name. She continues to appear in infomercials that market her system for reducing the signs of aging. The brand, known as Reclaim, has garnered a small following among consumers who notice improvements in their skin after using the three-step system for a few weeks. The second step in the Principal Secret Reclaim system is the EyeMazing Eye Serum, which is intended to target fine lines and wrinkles, under-eye puffiness and dark circles.

Featured Ingredients
Principal Secret claims that its Reclaim EyeMazing Eye Serum contains the highest concentration of Argireline, the amino acid signaling compound that relaxes facial muscles and helps reduce fine lines and wrinkles. Upon further analysis, we found that - while the Principal Secret eye formula contains a 10% concentration of this ingredient - plenty of other products also contain this concentration, so the company’s claim that it offers the highest concentration may be inaccurate. Moreover, while Argireline does show some modest effects on aging, our research team has found that this ingredient is not enough on its own to counteract the many signs of aging that can occur in the eye area. Unfortunately, the company claims that Argireline can also reduce puffiness and dark circles, which also does not seem to be accurate. Since the formula does not contain other ingredients that can boost circulation or lighten the skin - or if it does, we are not aware of it because the company does not post this information for the public - we wonder whether it will produce the complete effects as promised.

Web Site Description
The Principal Secret web site is a well-designed site by anyone’s standards. The pages are cohesive and clearly explain how a consumer is expected to use the three-part system to battle the signs of aging. There is a compelling message from Victoria Principal herself, which describes why she is so passionate about aging skin. Customer testimonials are posted online, and in an interesting spin on the typical web site, some of these testimonials are posted as live video, which helps contribute to their credibility. Unfortunately, the Principal Secret EyeMazing Eye Serum cannot be purchased separately, but rather must be purchased as part of the complete system. The system is not offered as a free trial option.

Positives
- Formula does contain a high concentration of Argireline
- Web site contains engaging video testimonials

Negatives
- Company inaccurately claims that it contains the highest concentration of Argireline
- It is not clear whether the formula contains specific ingredients for puffiness or dark circles
- No free trial of the product is offered

Conclusion
We do not doubt that Victoria Principal has put forth the effort to endorse a product that actually does help reduce the signs of aging on the skin. What we do doubt, however, is the specific powers of its EyeMazing Eye Serum to do more than just reduce lines and wrinkles. At this time, we cannot conclude that this formula will address puffiness or dark circles, so many consumers may have to buy additional formulas to experience these benefits as well.

Overview
Freeze 24/7 has attained a highly visible presence on T.V. and the Internet, thanks to the company’s compelling and aggressive marketing campaigns, including its infomercials and advertisements that tout the benefits of its Age-Less Skincare system. One of the formulas in this system is the Freeze 24/7 Anti-Aging Eye Serum, which is used to diminish the appearance of fine lines and wrinkles, reduce under-eye puffiness and decrease dark circles.

Featured Ingredients
All Freeze 24/7 formulas make use of the company’s unique GABA technology. GABA is a naturally occurring neurotransmitter that helps facilitate several brain functions, including promoting a feeling of relaxation. Studies have found that GABA may have similar effects on the skin, which makes it a potential alternative to Botox by relaxing the facial muscle contractions that can cause wrinkles. According to Freeze 24/7, delivering GABA to the skin has been nearly impossible, until now. The company apparently has developed a technology to carry GABA deep into the skin so that it can perform its anti-aging benefits. While we have yet to see the actual science confirming this effect, we remain open to the possibility that this could occur.

The Freeze 24/7 Anti-Aging Eye Serum adds to the company’s GABA technology by including other ingredients to reduce puffiness and dark circles. Unfortunately, the company does not describe these ingredients in detail or present research on their effectiveness. The team at EyeWrinkleReviews.com found this information after obtaining a full listing of the ingredients. Apparently, the Anti-Aging Eye Serum accomplishes these other goals by including various botanical extracts, including Green Tea extract, Honeysuckle extract, Aloe Vera and Lupinus Albus Seed extract. While we are aware that these ingredients can soothe and protect the skin in various ways, we feel disappointed that Freeze 24/7 does not describe each of these compounds or share research on their effects.

Web Site Description
The Freeze 24/7 contains plenty of information about the products contained within its Age-Less Skincare system. The company does post a complete list of the ingredients in its formulas, which is helpful. Written and video testimonials are included, which help communicate how well the formula has worked in actual customers. Currently, Freeze 24/7 is making a special offer, whereby a customer can try the entire system for $9.99 for a few weeks, after which they can keep the system for two installments of $39.

Positives
- Company seems to have developed a unique method of delivering GABA to the skin
- A full listing of ingredients is posted on the web site

Negatives
- Freeze 24/7 does not describe how the other ingredients in the formula address puffiness or dark circles
- Clinical research on the web site deals only with the GABA technology
- While the special offer is a substantial discount, it is not a free trial

Conclusion
As of this writing, we remain lukewarm on the Freeze 24/7 Anti-Aging Eye Serum. While we do feel that most consumers will experience some skin benefits due to the company’s unique GABA technology, we are not yet convinced that the other ingredients in the formula will successfully address puffiness or dark circles.