Overview
Ahava is an international company that is dedicated to harvesting the natural wonder and mystery of the Dead Sea and its abundant natural resources. The waters of the Dead Sea, for example, are rich in many kinds of minerals and other nutrients that can produce healthful results in the human body, especially the skin. Ahava as a company is also extremely dedicated to environmental protection and replenishing the areas surrounding the Dead Sea, so that all have the opportunity to make use of its gifts for centuries to come. Ahava offers a full line of skincare formulas, including a formula for the eye area called Continual Eye Treat.

Featured Ingredients
Continual Eye Treat is intended as a general aging product. Therefore, it was a little unclear which specific effects the formula may produce for the eye area. While other products specifically state that they are mean to reduce wrinkles, diminish eye puffiness or decrease dark circles - or a combination of all three - Ahava merely states that Continual Eye Treat will help to make the entire eye area look younger, due to the infusion of moisture and lift that its ingredients provide. Perhaps the company is taking great effort to make sure that it does not make claims it cannot back up - which is laudable - but many consumers want to know if a formula will be able to address the three common problems that can affect the eye area.

Regardless of the general nature of the product’s claims, the Ahava Continual Eye Treat does contain a sensible and intriguing blend of ingredients. Of course, like all Ahava products, it contains a high concentration of water derived from the Dead Sea, along with a rich amount of minerals that come from those waters. In addition, it contains unique botanical ingredients, such as Centella Asiatica, Butcherbroom extract, Calendula Extract, Aloe Vera, Fenugreek and Algae Extract. These ingredients have been used for centuries to promote healthy circulation and wound healing, which suggests that the Ahava Continual Eye Treat will likely produce a positive effect on reducing dark circles and puffiness, even if the company does not state that fact.

Web Site Description
The Ahava web site is extremely well constructed and informative. Plenty of details about the company’s origin and dedication to the environment are given, and we found the overall approach of the web site to be quite refreshing. In contrast to other web sites in this industry, Ahava tones down its marketing messaging and instead creates a tone that is intended to soothe and put any potential customer at ease. Customer testimonials for the eye formula are provided, but are done so in a tasteful manner. While the web site does lack some information, such as clinical research about the ingredients in its products - or survey data on how the formulas have actually performed among its customers - we’re prepared to give Ahava the benefit of the doubt because the company does seem to have good intentions.

Positives
- A unique and fresh approach to skincare products
- Company is committed to protecting and preserving the environment
- Continual Eye Treat does seem to have a fairly comprehensive blend of useful ingredients

Negatives
- Web site does lack some clinical evidence for its ingredients and finished formulas
- It could be useful to have a free trial for the products offered

Conclusion
Overall, we feel fairly confident recommending products from a company like Ahava. Their approach is refreshing and we get the idea that the company is in the skincare business for more than just money. That being said, we will have to hesitate on giving it our full recommendation until the company posts for clinical research on its ingredients and results.

Overview
Hydrolyze is a product formulated and distributed by Bellezza Products of New York, a subdivision of Longevity, LLC. This parent company also produces and distributes the Miracle Burn diet formula - which has come under scrutiny from the Federal Trade Commission for unsubstantiated claims about its weight-loss effects - as well as other sexual enhancement and cosmetic formulas. Hydrolyze is Bellezza’s attempt to attract customers looking for a way to reduce dark circles and crow’s feet at the same time. Apparently, the product does not attempt to address eye puffiness or bags under the eye, so it is important to note that this product initially has some limitations when compared to other eye treatments or eye treatment systems.

Featured Ingredients
Hydrolyze is a direct competitor of Strivectin-SD and similarly marketed formulas, so it is no surprise that it contains two of the most common ingredients for fighting dark circles and wrinkles. Haloxyl is a patented combination of specific enzymes and nutrients that are supposed to strengthen the blood vessels that nourish the eye and thus improve the poor circulation that can sometimes lead to the formation of dark circles. While we are aware that Haloxyl does product some moderate effects on dark circles, we feel that this ingredient works best when combined with other circulation-enhancing ingredients - such as Actiflow - or when it is used alongside Lipolight, a light diffusing ingredient that brightens the eye area. Unfortunately, Hydrolyze contains neither of these ingredients to support Haloxyl.

Hydrolyze also contains Matrixyl 3000, which does appear in many general facial aging creams. There is some evidence that suggests how Matrixyl 3000 can help to reduce the appearance of fine lines and wrinkles, especially since this compound does seem to mildly stimulate the production of collagen in the skin. However, Matrixyl 3000 does seem to be rather weak in comparison to other nutrients that produce this same effect, like Glucosamine Complex for example.

Web Site Description
The web site for Hydrolyze is fairly stripped down and basic in appearance and presentation. The site itself only contains a few pages of information, and most of the time is spent comparing the formula to Strivectin and other competitors. Although a nice brief illustration of the formation of dark circles is provided, the web site only contains brief mentions of the ingredients in the formula, and does not include any clinical data on the effects. It would have been nice to at least have some results from a customer survey reported. If a customer is interested in purchasing the formula, the web site seems to push hard for the visitor to purchase three or more bottles at once, which is at least $144. There are a few customer testimonials posted, but based on the company’s shaky history with its diet products, we have to wonder whether these are authentic or not.

Positives
- Haloxyl and Matrixyl 3000 may moderately improve dark circles and wrinkles
- Web site does contain some customer testimonials

Negatives
- Company’s other products may be less than optimum
- Hydrolyze does not address eye puffiness or bags
- No scientific data for the ingredients is posted
- No free trial for Hydrolyze is offered - the product is priced quite high

Conclusion
Based on the reputation of the company that produces Hydrolyze alone, we are hesitant to recommend the formula. Even though we have to admit that Haloxyl and Matrixyl 3000 can produce some benefits, this formula seems to be only a modest attempt at a good eye treatment. Even if these two ingredients produce some improvement in dark circles or wrinkles, customers should be aware that this formula will probably do nothing for eye puffiness or under-eye bags.

Even though many eye treatments and eye treatment systems spend a lot of attention on crow’s feet, dark circles and under-eye puffiness, not many also address thinning lashes, which also is a common problem. But Lash Revitalizer remains one of the only formulas that contains ingredients, such as Panthenol, which can reinforce eyelashes and help revitalize this vital aspect of the eye area.

Read more about it here »

Today, most eye formulas are developed to help reduce the signs of aging near the eyes, including crow’s feet and fine lines. We have continued to be impressed by Anti-Wrinkle Eye Serum, which is rated very highly by our readers. According to our independent research, this formula is one of the best available for helping reduce wrinkles near the delicate skin of the eye area.

Read more about it here »